Multani Mitti — Fuller's Earth (Cosmetic Clay)

Multani Mitti is a classic cosmetic clay prized for its oil-absorbing, pore-clarifying and skin-smoothing feel. Finely milled and washed for cosmetic use, this mineral clay helps lift excess sebum and surface impurities on face and scalp—leaving a clean, matte, refreshed look without harsh surfactants.

Multani Mitti (“clay of Multan”) takes its name from the historic trading city of Multan on the Indus plains, a hub where fine clays, indigo, spices, and textiles moved along South Asian and Middle Eastern trade routes. For centuries across present-day India and Pakistan, families mixed this pale, silky earth with rose water, milk, or aloe to make simple face and scalp packs—especially valued in hot climates for its fresh, mattifying feel.

The material belongs to the broader family of “Fuller’s Earth” clays—so called because medieval cloth fullers used them to draw oils and impurities from newly woven wool. That oil-removing property made the clay useful well beyond textiles: apothecaries and hammams (public bathhouses) in the Middle East adopted it in skin-cleansing pastes, while South Asian homes kept it as a pantry beauty staple for shine control and post-oil-bath cleansing.

By the Mughal period, recipe books and household manuals recorded blends of Multani Mitti with sandalwood, floral waters, or herbal powders to refine pores and smooth texture before festivals and weddings. In the colonial and early industrial era, “Fuller’s Earth” entered global trade for textile finishing and later for household products, but in kitchens and courtyards its cosmetic role remained unchanged: a minimal-ingredient mask that left skin and scalp feeling clean without harsh surfactants.

Modern cosmetic-grade Multani Mitti follows the same idea with tighter quality control: selected deposits are washed, dried, and micronised for a fine, even powder that mixes smoothly and rinses clean—bringing a long, practical tradition into today’s simple, customisable routines.

Material: Natural clay (Fuller’s Earth)
INCI: Fuller's Earth (also listed as Solum Fullonum in some regions)
Type: Mineral clay (not a plant)
Grade: Cosmetic—washed, dried, micronised for smooth mixing and easy rinse

Traditional: Face masks for shine control; scalp packs before wash; mixed with floral waters or milk for comfort.

Modern: Quick T-zone masks, pre-wash scalp detox for oily roots, gentle clay polishing for a smoother feel; often blended with amla/aloe for balance.

Choose Multani Mitti if you want:

• Oil control and a fresh, matte look on skin or roots
  
• A minimal-ingredient, fragrance-free option for shine management
  
• A clay you can customise with hydrosols or aloe for comfort
  

Not ideal for very dry or sensitised skin—use shorter times, add humectants, and always patch test.

• Absorbs excess oil and lifts surface impurities
• Refines the look of pores/texture for a smoother appearance
• Leaves a cool, clean feel without harsh detergents
• On scalp, helps roots feel lighter before shampoo

Fuller’s Earth clays have a high surface area and adsorptive capacity. Through physical adsorption and mild cation exchange, they bind sebum and particulates so they rinse away with water. Clays don’t bleach or change natural pigment; any “brightening” is the look of oil/gunk removed and the cuticle/skin surface lying flatter.

Sourced from established deposits and processed for cosmetic grade (washed, dried, milled). We select clean, fine powders for smooth pastes and easy rinse, then pack in resealable, recyclable pouches. Store cool, dry, sealed.